Your Partner in Innovation

In her latest article, Carmen Murray highlights the incident this year where a small business owner, Shannon McLaughlin of Ubuntu Baba, discovered that her baby carrier product was blatantly copied and even called the same name by the retail giant, Woolworths.

She arranged a podcast interview with Roy Taberer, a patent attorney from Taberer Attorneys, Kimberleigh Stark, Actress and Producer from Stark SA, Shannon McLaughlin, Owner of Ubuntu Baba and Marnus Broodryk, SME Africa, to understand what the lessons are that we could learn from this and how can we protect our ideas better.

Read the full article here: